App terms of service

Last updated · 21 September 2026

These terms govern the use of the MorePanache app and the subscription that gives access to it. Use of the morepanache.com website is governed by separate terms.

01Publisher

The app is published by MOREpanache, the communication and digital marketing studio run by Vincent Herbelet. A sole proprietorship based in Amsterdam, registered with the Amsterdam Chamber of Commerce under KVK 59874929 (VAT NL002443736B35). Address: Prins Hendrikkade 21e, 1012 TL Amsterdam, the Netherlands. Contact: hey@morepanache.com. The app is hosted by Infomaniak Network SA, Rue Eugène-Marziano 25, 1227 Geneva, Switzerland.

02Purpose

MorePanache provides professionals with an app to write AI-assisted posts, create visuals, schedule their distribution and publish them to their organisation's social media accounts.

03Access to the service

The service is intended exclusively for professionals acting in the course of their business. Creating an account requires a valid email address and affiliation with a registered organisation.

Each account is personal. Sharing credentials between several people is prohibited: it would make it impossible to establish who published what, which the service records for your own protection.

04Social media accounts

Automated publishing requires the organisation to connect its Facebook and Instagram accounts. This connection is carried out by a designated user, who must hold administrator rights on those accounts.

By making this connection, you authorise us to publish content on your behalf to those accounts, and to collect their distribution statistics. We access neither private messages nor followers' personal data.

This authorisation is revocable at any time. Disconnecting the accounts from within the app permanently deletes the access we hold: automated publishing stops immediately and we can no longer read anything.

The authorisation nonetheless remains recorded in the relevant Facebook account's settings, under Business integrations. Only the account holder can remove it there, as Facebook does not allow a third party to do so on their behalf.

Connected accounts belong to the organisation, not to the person who linked them. That person's departure does not withdraw the connection.

05Content

You remain the owner of the content you create or upload. You grant us only the right to host, process and transmit it to the social media accounts you have designated, solely to perform the service.

You warrant that you hold the necessary rights to what you publish, in particular:

• property photographs and images of people, including the image rights of clients quoted or depicted;
• the client testimonials you reproduce;
• the trademarks and logos you incorporate into your visuals.

06AI-generated content

The text the app proposes is produced automatically from your instructions. It is a drafting aid and must be reviewed before publishing.

It is your responsibility in particular to verify the accuracy of the information published and the presence of the mandatory disclosures specific to your activity — for real estate: energy performance rating, price, mandate number, fees and who bears them. MorePanache cannot be held liable for an incomplete or inaccurate publication approved by the user.

07Subscription and invoicing

Access to the service requires a subscription. The plan, its price, its billing period, the number of users included and the payment method are set in the subscription agreement entered into with the organisation, which prevails over these terms in the event of any discrepancy. The subscription renews automatically at each term.

Prices are exclusive of tax. Any price change is notified at least 30 days before it takes effect and applies only from the following term; the customer may terminate free of charge before that date.

As the publisher is established in the Netherlands, services invoiced to a VAT-registered business customer in another member state fall under the VAT reverse charge: the invoice is issued without tax and the customer accounts for the tax in its own country. The customer provides its intra-EU VAT number for that purpose, which conditions the application of this regime.

In the event of non-payment, access may be suspended after a reminder has gone unanswered for 15 days. Content is retained during suspension.

08Termination

The subscription may be terminated at any time from the customer area or by email. It ends at the close of the current period, with no pro-rata refund.

Content remains exportable for 30 days after termination, then is deleted. The immediate deletion procedure is described on the Data deletion page.

09Availability

We strive to keep the service running without being able to guarantee it. Interruptions may occur for maintenance, or because of third parties the service depends on — hosting provider, social networks, AI providers.

Social networks may change or restrict their interfaces without notice. Such a change may affect automated publishing without engaging our liability.

10Liability

Our liability is limited to direct and foreseeable damages, and may not exceed the amounts paid over the preceding twelve months.

Indirect damages are excluded, in particular loss of revenue, of clientele or of reputation resulting from a publication.

11Personal data

Data processing is described in our app privacy policy, which forms an integral part of these terms.

12Governing law

These terms are governed by Dutch law, the publisher being established in the Netherlands. Failing an amicable settlement, disputes fall to the competent courts of Amsterdam.

Contractual derogation. The subscription agreement entered into with an organisation or a network may designate another governing law and another competent jurisdiction. That designation then prevails over this article for the relationship between the publisher and that organisation.